Nancy Ganz Introduces Her Latest Line, R.Lilly Tuckerwear, Fashion Tailored for the Tweenage Girl

New York, NY, January 26, 2007- Ah yes, that special time when a girl begins to turn into a woman--days of looking into the mirror and discovering growth and change. A girl's tweenage years mark a unique time of exploring her individuality through style, pop culture and attitude, highlighted by that special time in a girl's life, the transition to womanhood. The tween years can be an emotional and physical juggling act, for tweens and their parents.

Nancy Ganz, seasoned designer and businesswoman, aims to reinforce healthy self-esteem through her fashion lines. Ganz' first venture, Bodyslimmers, Inc., focused on body shaping garments such as the Hipslip™ and the Bellyband™ which won acclaim from Dr. Phil, People Magazine and the New York Times, to name a few. Today, Nancy Ganz' new line is a reflection of her own venture in life as a parent of a tweenage daughter.

Taking inspiration from her tween daughter and her daughter's friends, Nancy Ganz created R.LillyTuckerwear.com, an interactive social networking and clothing site dedicated to tweenage fashion and culture. Nancy Ganz' line is characterized by simple, classic shapes that conform to any girl's style, from the "oh-so-chic girl" to the "out there girl" to the "boho girl"; her "Tucker-Lucky T's" and "Superslackers" complement the funky to the sophisticated. R.Lilly Tuckerwear attire gives tweens classics to build upon, just as the classic "little black dress" does for women.

And what differentiates R.Lilly from other tweenwear? First, Nancy Ganz specifically created her tops to include a double-layered tank front, perfect for the body contours of developing tweens. Her distinctive Be4Teen™ is a wonderful bra alternative and all of R.Lilly Tuckerwear clothes are made using a lycra-nylon blend, a material which is durable and silky against the skin. R.Lilly Tuckerwear clothes fill a niche in fashion, giving tweens their own options for their age, rather than having to wear clothes that are too "kiddy" or too "sexy." Second, her age-appropriate clothes empower a girl's individuality, as mixing, layering, and accessorizing any of her tops or bottoms can suit any tween's personal style. Just check out the site to see the fantastic ways other tweens mix and match R.Lilly Tuckerwear.

With R. Lilly, there are no e-commerce hassles; parents and tweens can rest assured that the cool new styles that they pick out will be available, as R.Lilly Tuckerwear uses real-time inventory stock technology. R.Lilly Tuckerwear clothes feel good to wear and make you feel good as well--a percentage of all proceeds will go toward the Healthy Girls Initiative Fund, an organization dedicated to the wellness and positive self-image of girls.

R.Lilly Tuckerwear goes beyond an e-commerce site or clothing line. "R.Lilly" is also an e-tween, an interactive cyberspace girl, that guides tween girls and their parents through navigating the site. Avatar New York, award-winning web design and development company, along with Mixed Business, created Nancy Ganz' site to be forward-focused and technologically savvy for the millennium tween.

Incorporating animated elements, blogging and feedback forms, girls can communicate with one another in a safe and parental controlled environment. Tweens can upload files and images to share. Tweens can also discover their own fashion taste and business savoir-faire through a virtual interactive game where tweens can be aspiring fashion designers or boutique owners. Look for the launch of "Fashion Fantasy" in Spring 2007.

R. Lilly Tuckerwear takes pride in ensuring that tweens are interacting in a safe environment, supported by parents. As a parent of a tweenager, Nancy Ganz understands the importance of keeping other parents in the know and the site includes great resources and information for parents.

Look out for Nancy Ganz' R.Lilly Tuckerwear fashion launch event coming up March 2007 at Bloomingdales on 59th Street in New York City.

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